Hideki Yoshimoto

Hideki Yoshimoto in 2015 founded Tangent, a London-based design and invention brand established by Hideki Yoshimoto in 2015. The brand explores and proposes unique ideas that bring the latest technology to people’s lives to improve and help them. Interweaving technology with design at the most sophisticated level, Tangent promises a wholly novel yet somehow familiar experience. A tangent line does not dissect a curve but touches it at a given point. Respecting such gentleness and subtleness, as well as the power of the point of contact, the brand’s philosophy of “novel, familiar, luxury” is certainly reflected in their creations. Hideki Yoshimoto leads the team’s creative activities, as well as its management, utilising his inter-disciplinary knowledge